Boutique buyers agency · Licensed Estate Agent

Melbourne buyers agent.
Work directly with the founder.

No sales team. No handovers. Personal buyers advocacy from strategy through to settlement.

Independent — paid only by you, never by the seller.

Book online

Free 30-minute strategy call

  1. 01Pick a time that suits you
  2. 02Talk through your brief with Yash
  3. 03Get a clear plan — no obligation

Prefer to talk now? Call 0413 999 548

Residential street in Melbourne's northern suburbs
  • 90+Properties purchased
  • $60M+Property purchased
  • 4.9★45+ Google reviews
  • 3–4Max active clients

Licensed Estate Agent

CAV 094046L

4.9 rating

45+ Google reviews

Paid only by you

Never by the seller

Based in Melbourne, VIC

Victoria & interstate

What clients say about working with Yash

4.9 from 45+ Google reviews

"After our initial strategy call he identified suitable suburbs that matched the criteria I requested and provided data to support his selection. Yash secured an off market property. He has been very flexible and often works around your routine."
GGareth HutchersonGoogle review · 3 months ago
"As I wasn't local, Yash handled everything from inspecting properties and carrying out the due diligence to negotiating the purchase and keeping me updated throughout the process. It made the whole experience simple and stress-free."
SSunny ChauhanGoogle review · 2 months ago
"He understood our requirements and sourced properties that met our criteria instead of trying to convince us to purchase something else. Most of our discussion took place out of normal working hours which suited us much better."
DDiGoogle review · 3 months ago
"As a licensed estate agent with 20+ years of industry experience, I deal with many buyer's advocates. Yash was an excellent communicator, demonstrated a strong understanding of the market conditions and negotiated strongly and fairly on behalf of his clients."
BBryan HansonGoogle review · 2 months ago
"Super friendly and approachable from the very start, especially for first time property buyers like us. He was very thorough with his research and proactively pointed out things we would never have thought of on our own."
SSonia PereiraGoogle review · 5 months ago
"Had a great experience working with Yash. He's easy to deal with, knows his stuff, and genuinely takes the time to understand what you're trying to achieve. No pressure or sales pitch — just honest advice and clear guidance throughout the process."
Rramit gulatiGoogle review · 3 months ago
"He was knowledgeable, responsive, and tailored his approach to suit our needs. He was also great at negotiating on our behalf and played a key role in helping get the deal over the line."
RRyan de SilvaGoogle review · 5 months ago
"After our initial strategy call he identified suitable suburbs that matched the criteria I requested and provided data to support his selection. Yash secured an off market property. He has been very flexible and often works around your routine."
GGareth HutchersonGoogle review · 3 months ago
"As I wasn't local, Yash handled everything from inspecting properties and carrying out the due diligence to negotiating the purchase and keeping me updated throughout the process. It made the whole experience simple and stress-free."
SSunny ChauhanGoogle review · 2 months ago
"He understood our requirements and sourced properties that met our criteria instead of trying to convince us to purchase something else. Most of our discussion took place out of normal working hours which suited us much better."
DDiGoogle review · 3 months ago
"As a licensed estate agent with 20+ years of industry experience, I deal with many buyer's advocates. Yash was an excellent communicator, demonstrated a strong understanding of the market conditions and negotiated strongly and fairly on behalf of his clients."
BBryan HansonGoogle review · 2 months ago
"Super friendly and approachable from the very start, especially for first time property buyers like us. He was very thorough with his research and proactively pointed out things we would never have thought of on our own."
SSonia PereiraGoogle review · 5 months ago
"Had a great experience working with Yash. He's easy to deal with, knows his stuff, and genuinely takes the time to understand what you're trying to achieve. No pressure or sales pitch — just honest advice and clear guidance throughout the process."
Rramit gulatiGoogle review · 3 months ago
"He was knowledgeable, responsive, and tailored his approach to suit our needs. He was also great at negotiating on our behalf and played a key role in helping get the deal over the line."
RRyan de SilvaGoogle review · 5 months ago
Why buyers choose YASA

Deliberately boutique. Personally handled.

Work directly with the founder

Yash handles your purchase personally, from first call to settlement.

No handovers

No sales consultant, acquisitions team or junior staff passing you along.

Maximum 3–4 active clients

A deliberately small client load means more time on your search.

Data-backed research

Suburbs and streets chosen on vacancy, supply, demand and affordability — not hype.

Value-add approach

I look beyond today's value to what a property could become.

Competitive fixed fee – lower than many larger agencies

Premium, founder-led service without the big-agency fee.

Independent advice

No commissions from sellers, developers or project marketers.

Talk to Yash directly — free 30-minute strategy call

Book now
Competitive fixed fee

Premium buyer's advocacy without the big-agency fee

Work directly with the founder for a competitive, transparent fixed fee that is considerably lower than many larger buyer's agencies, without compromising on service.

  • Founder-led, start to finish
  • Limited to 3–4 active clients
  • Competitive fixed fee – lower than many larger agencies
Boutique by design

I'm not trying to be the biggest buyers agency

I deliberately work with only a small number of clients at a time. That leaves room for more personalised research, property assessment, inspections, due diligence and negotiation on every purchase.

Typical larger agency
YASA Properties

Multiple team members and handovers

Work directly with the founder from start to finish

Key difference

High client volumes

Limited to only 3–4 active clients at a time

Standardised process

Strategy tailored to your individual goals

Property search focused

Data-driven selection with a value-add mindset

Higher fees often associated with larger agency models

Competitive, transparent fixed fee

Key difference

Different contacts throughout the process

One point of contact from strategy through to settlement

Yash Luthra, founder of YASA Properties
Meet the founder

Yash Luthra. You deal with him, start to finish.

Yash holds a full Licensed Estate Agent licence with Consumer Affairs Victoria (094046L). Because YASA is deliberately small, he personally handles the research, inspections, due diligence and negotiation on every purchase.

I act only for buyers. My fee is fixed, competitive, agreed up front and paid by you, so every recommendation is measured against your brief — not a vendor's asking price.

  • I research and shortlist properties based on your individual strategy.
  • I inspect properties in person and assess them beyond what you see in the listing.
  • I coordinate the due diligence and help identify potential issues before you commit.
  • I negotiate directly on your behalf.
  • I work with you from the initial strategy through to settlement.

"If I don't believe a property stacks up, I'll tell you to walk away."

Book a call with Yash
My process

I don't just find property. I find the right property.

  1. 01

    Market selection

  2. 02

    Suburb analysis

  3. 03

    Street selection

  4. 04

    Property assessment

  5. 05

    Due diligence

  6. 06

    Negotiation

Every property is assessed against your strategy, budget and long-term objectives. If I don't believe a property stacks up, I'll tell you to walk away.
Value-add mindset

I look beyond what a property is worth today

Depending on your strategy, I assess what a property could become — not just whether it ticks the search criteria.

That doesn't mean every property needs renovating or developing. It means you buy with the full picture.

  • Renovation potential
  • Land content
  • Subdivision potential
  • Rental uplift
  • Layout improvements
  • Future owner-occupier appeal

Our work

Real outcomes from structured property decisions

Every purchase below was selected on measurable market fundamentals — vacancy rates, owner-occupier demand, supply pipelines and affordability — not speculation.

Standalone family home secured in Kennington, Bendigo VIC
Long-term growth & equity

Growth-Focused Investment with Equity Extraction Potential

A data-led strategy targeting long-term capital growth, strong land content and equity creation within a 2–3 year window.

House · Kennington, VIC

Purchase price
$687,000
Per week rent
$570
Equity in 7 months
$88,000
Investment house secured in Mount Sheridan, Cairns QLD
Equity growth & strong yield

High-Yield Investment Purchase with Rapid Equity Growth

A data-led strategy built to generate strong rental returns while creating equity over a short-to-medium timeframe.

House · Mount Sheridan, QLD

Purchase price
$600,000
Per week rent
$680
Equity in 16 months
~$160,000
Turnkey house on 824sqm secured in Strathdale, Bendigo VIC
Long-term hold

Investment Property Purchase in a Premium Bendigo Suburb

A conservative, turnkey investment acquisition with strong long-term growth fundamentals.

House · Strathdale, VIC

Purchase price
$640,000
Per week rent
$560
Land size
824sqm
Family house secured off-market in Hillside, Melbourne VIC
Balanced growth & lifestyle

Strategic Investment Purchase with a 4–5 Year Move-In Plan

An off-market acquisition for Sydney-based investors planning a future relocation to Melbourne.

House · Hillside, VIC

Secured before listing
Pre-market
To Melbourne CBD
25km
To move-in
4–5 yrs
Book a Strategy Call

Past performance is not an indicator of future performance. Figures shown reflect individual client outcomes and are not a forecast or a guarantee of results. YASA Properties does not provide financial product advice.

Fees

A transparent fixed fee. Not a percentage of the price.

Your fee doesn't rise if you spend more, so there's never a reason to push your budget. I'll confirm the exact fee for your brief on the strategy call.

  • One fixed fee, agreed in writing before I start
  • Not a percentage of the purchase price
  • Paid only by you — no commissions from sellers, developers or project marketers
Ask about fees on a free call

Buying across Melbourne, regional Victoria and interstate

Based in Melbourne and helping buyers across metropolitan Melbourne, Geelong, regional Victoria and selected interstate markets.

  • Melbourne metro — north, east, west and south-east corridors
  • Regional Victoria — including Geelong, Bendigo, Shepparton and selected growth markets
  • Interstate purchases for Melbourne-based investors
  • Remote buying, fully managed from inspection to settlement
0413 999 548yash@yasaproperties.com.au

27 Vincent St, Macleod VIC 3085

Strategy calls available outside business hours by arrangement.

Questions

Frequently asked questions

Straight answers on fees, licensing and how I work. Anything else, ask me directly.

Still have a question?

0413 999 548

Investor activity is quieter than it has been, and that changes the buying conditions rather than removing them. Fewer bidders at auction, longer days on market and vendors who will negotiate on terms as well as price are all observable right now. Whether it's the right time for you specifically depends on your borrowing position, your holding capacity and your timeframe — which is exactly what the strategy call is for. We won't tell you to buy if the numbers don't support it.

I work on a competitive, transparent fixed fee — considerably lower than many larger buyers agencies —, agreed in writing before any engagement begins — not a percentage of the purchase price, so it doesn't rise if you spend more. It's paid by you and only you. We take no commission, referral fee or kickback from any vendor, developer, project marketer or agent. Your exact fee depends on the scope of your brief and is confirmed on the strategy call.

Because Yash personally handles every purchase. Keeping to around 3–4 active clients means each brief gets proper research, in-person inspections, thorough due diligence and focused negotiation — rather than being passed between team members.

Yes. Yash Luthra holds a full Licensed Estate Agent licence with Consumer Affairs Victoria, number 094046L, which you can verify yourself on the CAV public register at registers.consumer.vic.gov.au. A full estate agent's licence is a higher qualification than the agent's representative registration that many buyers advocates operate under.

Yes, and it's a large part of what I do. I inspect physically, walk you through the property on video, handle building and pest, review the Section 32 and contract, and negotiate or bid on your behalf. Several of our clients have purchased properties they first saw in person after settlement.

Through working relationships with selling agents who know I transact rather than browse. That produces pre-market stock, properties being prepared for sale, and occasionally properties where a campaign has stalled and the vendor would rather deal quietly. It's a real advantage, and it's also not magic — most purchases are still listed properties bought better than the buyer would have bought them alone.

No. I'm a buyers advocate, not a licensed financial adviser, and nothing I provide is financial product advice. I'll research property and markets, model the numbers with you and negotiate the purchase — but decisions about your finances, your structure, your borrowing and your tax position should be made with your broker, accountant and financial adviser.

Thirty minutes, free, no obligation. I go through what you're trying to achieve, your borrowing position, your timeframe, and which markets are worth looking at. You'll leave with a clearer view of your options whether or not you engage us — and if a buyers agent isn't right for your situation, we'll say so.

Flinders Street Station, Melbourne

Ready to make a confident property decision?

Work directly with Yash from strategy through to settlement. Limited to 3–4 active clients at a time, on a competitive, transparent fixed fee. 4.9 from 45+ Google reviews.